Product Manager - Growth Strategy

Job Requirements Website Roadmap • Define and own the website product roadmap aligned with business goals. • Conduct user research and competitor analysis to identify opportunities for new features and enhancement. • Partner with UX/UI agencies to create intuitive, responsive, and engaging web experiences. • Collaborate with developers to implement features and ensure timely, high-quality delivery. • Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions. • Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc. Performance measure: • Timely go live of Features • Improve User experience through design and content interventions • Utilization of the features • Business impact/improvement in the experience from the roll out Improving the Website Funnel and Engagement • Create use cases to engage users within the website to increase the traffic-to-conversion ratio • Personalise experience for the users based on interaction, demographics, etc • Collaborate with the content team to create a content strategy for the website. For example, add engaging modules to the website to create rich content for customers to help make decision-making easier • Creating lead journeys to increase leads for omni channel conversions Performance Measure • Reduce Funnel Drop Off Rate and increase conversion. • Increase CTRs on promotions emails. • Personalisation experiments to increase engagement rate • Leads to store Website Experience & Insights • Manage website experience – Ensuring the website assets/images are refreshed on a timely manner. • Understand the online customer - triggers, motivations, barriers to purchase. Share customer insights from the website which can shape the next growth opportunity • Campaign go live – Collaborate with internal stakeholders to get the campaign live on the website • Plan the website calendar based on the business goals • Ensure the website experience across desktop and mobile is seamless with easy navigation, intuitive layouts etc. • Performance Measure • Website user engagement on banners • TAT for campaign go live • Key insights from website behavior and online customers Work Experience • Strong understanding of website architecture, UX principles, SEO, and web analytics. • Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies. • Ability to interpret data and turn insights into actionable strategies. • Experience in A/B testing platforms (e.g., Optimizely, VWO). • Familiarity with front-end technologies (HTML, CSS, JavaScript). • Strong understanding of analytics platforms preferably Google Analytics • Exposure to tools like Figma, personalization engines. • A mix of creative thinking and technical know-how.