Graphic Designer (Branding, Packaging & Digital Design) in Pune

Key Responsibilities • Develop complete brand identities from scratch, including logo design, typography, colour systems, visual language, and brand guidelines. • Understand brand positioning, target audiences, brand personality, and market requirements before developing visual concepts. • Create comprehensive brand identity systems and brand guidelines. • Conduct competitor analysis and market research to understand industry trends, competitor branding, visual positioning, and identify opportunities to create a distinctive brand identity. • Develop brand stationery, marketing collaterals, and other brand communication materials. • Ensure visual consistency across all brand touchpoints. • Conceptualise and design packaging for food products, beverages, snacks, skincare, cosmetics, wellness, and lifestyle brands. • Design various packaging formats, including pouches, cartons, boxes, bottles, jars, labels, wrappers, sleeves, and containers. • Have a strong understanding of packaging hierarchy, information architecture, typography, and visual communication. • Understand packaging structures, dimensions, dielines, layouts, and technical packaging specifications. • Prepare production-ready packaging artwork with proper bleeds, margins, colour profiles, and print specifications. • Understand different printing methods, materials, finishes, and packaging substrates. • Create packaging mockups and product visualisations. • Coordinate with printing vendors whenever required. • Design premium social media creatives for Instagram, Facebook, and other digital platforms. • Create product promotions, campaign creatives, advertisements, banners, and marketing collaterals. • Maintain brand consistency across digital communication. • Translate brand identities into engaging digital visual experiences. • Design visually appealing website layouts, banners, and web graphics aligned with the brand’s visual identity. • Create website banners, homepage sliders, landing page visuals, promotional sections, and campaign graphics. • Develop layouts for e-commerce websites, product pages, category pages, and brand websites. • Understand visual hierarchy, typography, spacing, composition, and user experience principles. • Design website graphics that are engaging, conversion-focused, and consistent with the overall brand language. • Create digital assets for website launches, product launches, seasonal campaigns, and promotional activities. • Work closely with the website development team to ensure designs are technically feasible and accurately implemented. • Research industry trends, competitors, design references, and market positioning. • Develop creative concepts and mood boards for branding and packaging projects. • Present design concepts and incorporate client feedback. • Manage multiple projects independently while maintaining quality and deadlines. • Maintain organised, editable, and production-ready design files. About Company: Lead Nexus is a creative branding and social media agency dedicated to helping brands build a strong and meaningful presence in the digital world. We believe that a powerful visual identity and clear communication are the foundation of every successful brand.