Design Head - WW, VHIW

Key Result Areas Supporting Actions Research & Trend Analysis • Conduct primary & secondary Research on Fashion & Lifestyle trends for successful understanding of trends and range creation. • benchmark competition brands to have a clear understanding of product handwriting & brand differentiation • travel to fairs/markets & mills and share learning through design reports • Call out seasonal colors/fabrics/silhouette and product innovation to key stakeholders on a regular basis. Season Concept & Story telling • Create seasonal concept backed by strong research and understanding of seasonal high-trends. • Build on a story telling model to ensure commercial viability & high fashion sensibility in-line with the brand promise to the consumer Range Presentation • Create range in line with the seasonal concept. • Work with Product & Product Development teams to understand costing/commercial viability of the merchandise and to ensure seamless and timely end-to-end development of your range. • Participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines. Tech Pack creation • Create elaborate and quality tech packs and facilitate timely uploads on the PLM • Ensure timely handover to sourcing & product teams in line with the business process calendar Proto development • Lead Quality sampling; work with product and sourcing, suppliers & mills to ensure successful proto development in actuals. This has to be done in compliance with the timelines/ deliverables. • Approvals of strikeoffs, lapdibs, and other developments. Stakeholder engagement • Ensuring seamless interactions with bith internal and extrenal stakeholders (supplier/mills) Self Development • Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights. • Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines