Associate Director of Product Marketing

Job Title: Associate Director of Product Marketing Location: National Harbor, MD (Hybrid) Type: Full Time Compensation: $130,000 to $155,000 Annually, subject to experience Cloudforce is looking for our first dedicated product marketing hire. This role will own messaging and positioning, sales enablement, go-to-market execution, and competitive intelligence. Working at the intersection of product, sales, and marketing in a company that is quickly evolving. This is a rare opportunity to shape a product marketing function from the ground up at a company with real traction, a differentiated product, and a market that is ready. The foundation is already well underway. What does not yet exist is the operational product marketing function that turns that foundation into a repeatable, scalable motion. That is what this role builds. Responsibilities • Messaging and Positioning: Own and maintain the nebulaONE messaging architecture - core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop. • Sales Enablement: Build and maintain the sales enablement materials the nebulaONE buying motion requires - persona-specific one-pagers, competitive battlecards, use case decks, ROI frameworks, and procurement readiness packages. The measure of success is not assets produced - it is assets used. • Product Launches and Go-to-Market: Lead the go-to-market process for new nebulaONE features and capabilities - from positioning and messaging through launch assets and sales enablement. Translate product capabilities into customer outcomes. Coordinate launches across product, sales, marketing, and the Microsoft partnership. • Market and Competitive Intelligence: Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE is differentiated and where it is vulnerable. Keep the ICP and buying committee frameworks current as market intelligence and sales experience refine the picture. • Customer Insights and Proof Points: Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data. Build a customer reference program. Feed insights back into the product roadmap and messaging framework. • NebulaONE Messaging Agent: Serve as the primary owner of Cloudforce's internal messaging and positioning agent - a purpose-built nebulaONE agent that reviews content against the approved framework, generates persona-specific variants, and surfaces messaging drift. This is both an operational tool and a live proof-of-concept for what the product does. Qualifications Required: • At least 7 years of product marketing experience in B2B SaaS or enterprise technology - with demonstrated ownership of messaging, positioning, and sales enablement. • Experience building or significantly expanding a product marketing function. • Strong writing skills - the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers. Strongly Preferred: • Experience in a highly regulated vertical - higher education, healthcare, state and local government, or financial services. • Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about. • Familiarity with the Microsoft ecosystem - Azure, Microsoft 365, and the partner and co-sell motion. • Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks. • Experience with HubSpot, competitive intelligence programs, and win/loss analysis $130,000 - $155,000 a year Subject to experience. About Us After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE - a secure, governed AI platform purpose-built for higher education